I have not written anything on this blog in quite some time.
First, I have only so much time to promote my products, my opportunities and I have been spending a LOT of time testing different approaches and different methods of traffic generation.
Do I have any solid results?
And this might be more of a tell tale sign that or evidence that the my efforts towards the paid advertising that I have been using aren’t providing the results that my original organic efforts have.
My Organic Traffic in the Past
When I decided to get going online back in 2010 or 2011, I was solely focused on article marketing.
And I found a great deal of success with it.
I also posted many videos during the same period and I received quite a bit of traffic from both of these methods.
So why would I try out the paid advertising and really pushing that as my main focus in terms of generating traffic?
Because the organic methods require so much time and effort and like any human I am looking for a way to achieve two goals.
Time and Money
So what are those two goals?
Goal #1: Find a consistent method for generating traffic that can be scaled.
Goal #2: Find a method for traffic generation that can be initiated with maximum results within a few days.
Using those two goals, I set out to find the “best” paid traffic methods to drive traffic to a product or opportunity.
But, in reality, what I have found out is this…
…organic traffic will ALWAYS be the best traffic when it comes to quality.
Spending money on traffic can provide results, but there is still the fact that you are going to have to develop a relationship with your prospects.
Some paid methods provide instant traffic, but with many of these methods the traffic is a “2” on a scale of 1-10 where 10 provides the best traffic in terms of metrics.
And the metrics that we are focusing on are conversions on opt-in page and sales.
And do not be confused, sales or memberships to your opportunity are the ONLY matrices that matter.
What About Organic Methods?
Now I know I have not really explained what methods I used when it comes to paid advertising, but this post is not really a deep dive into what I’ve been focusing on, but more of an initial reaction to what I have been doing compared to what I have done in the past and what my anecdotal observations are.
Yeah, this isn’t a science paper or an article with all of the statistics that I have compiled over the years.
Like I said, this is more like what I am experiencing in the moment and I have sort of had an “aha moment.”
What revelations did I come up with in that moment?
I can only tell you what I have experienced as a novice marketer.
I’ve been called a “guru” so many times it’s ridiculous, especially when you consider that while I can make money with just about any program out there…
…there are times when I was much more successful that others and I didn’t really know why.
There is not any consistency.
What I know is this: When I took the time to build up my organic content, my results were much better than any and all of my paid efforts.
And I am talking about posting a blog 3-5 times per week…or more, much more! As well as creating a video every day.
With both of these methods, I will make sure that I am using good SEO techniques and really focusing on those long-tail key phrases that have little competition.
My strategy with organic marketing/advertising has always been finding those long-tail phrases that provide an extra 10 visits per week to what I am promoting and do it long enough so that I have hundreds of new prospects coming to my sites every single week.
But, it requires a LOT of time.
So What To Do?
As with anything, there are good points and bad ones.
I suppose it all comes down to what you really want.
What type of business are you creating and how long do you want to be doing this?
Based on what I have been experiencing lately…and I’m still testing by the way…I am leaning towards going back to the tried and true methods of organic marketing.
I will probably start writing quite a bit again and I will be making videos again.
But here’s the rub.
When I write, I will write articles focusing on my opportunities utilizing the long-tail key phrases.
I will make sure that my SEO scores are high. I will work on creating additional content and linking back to my main blog posts.
When I make videos, I will probably start my podcast up again and recording that and posting everything on YouTube and Rumble.
I will most likely take small snippets of those videos and make TikTok, YouTube shorts and FB reels with them.
In other words, I am about to go to work!
But this is exactly why only some people find success while others struggle to ever make a single sale.
As for what you should do?
What do you want?
What is your reasons for doing this?
For building an online business.
What is your why?
Then you must decide if your dreams are worth the effort.
If so, get busy.